Under Armor launches the first ever wearable NFT sneaker.
Sportswear manufacturer Under Armor has revealed the first NFT-worn sneakers to be worn in the metaverse.
The Under Armor digital sneaker is a replica of the shoe of the famous NBA basketball player Stephen Curry. In total, the company will release 2,974 NFT sneakers in five different designs. It is not known which variant of Genesis Curry Flows will be found upon purchase – non-exchangeable tokens are “unlocked” only after payment.
Digital copies of the Under Armor sneakers will be available in three meta-universes: Decentraland, The Sandbox, and Gala Games.
The price of one token will be $333. All net proceeds from the sale of the NFT sneakers will be donated to children’s sports organizations, the company announced.
As a reminder, two other major athletic shoe manufacturers have previously entered the metaverse market. In early December, Adidas announced partnerships with the NFT Bored Ape Yacht Club project, gmoney NFT, and PUNKS Comic. December 17 company announced initial sale of a collection of 30 thousand non-worth tokens and generated $23 million from this, says portal TheBlock.
Nike enters the race in the middle of the month. The corporation has acquired the purchase of NFT Studio RTFKT.
Read also: Meta will pay to find illegal intelligence gathering loopholes in the metaverse.