Advertising campaigns banned in UK…

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Papa John’s pizza chain suffers from regulatory action

The UK Advertising Standards Authority (ASA) has found the campaign launched by pizza chain Papa John’s to be fraudulent. The timing coincides with “Bitcoin Pizza Day” which is celebrated every year by crypto enthusiasts.

In the ad text, Papa John’s offers its customers “free 10 pound bitcoin” – they can get it when they place an order for 30 pounds or more. This offer is valid on May 22, 2021 – it is on this day that Bitcoin Pizza Day is celebrated around the world. The advert was posted on the company’s website and on its Twitter page.

The company insists that the ad doesn’t urge customers to invest in cryptocurrencies, but only offers them to get a small amount for free. However, the ASA feels that it “simplifies the process of making a serious and potentially expensive financial decision.”

“The ad is aimed at a broad audience, so we feel that most of the clients participating in the campaign do not have a sufficient understanding of cryptocurrencies and the risks associated with them,” the regulator said in a statement.

  • Bitcoin Pizza Day is celebrated every year on May 22. On this day in 2010, crypto enthusiast Laszlo Hanyecz bought two pizzas for 10,000 BTC. Currently, the cost of the cryptocurrency he spends exceeds $480 million.
  • Purchases of Heinitz were made at Papa John’s Pizzeria in Jacksonville, Florida. On May 22, 2021, in honor of the Bitcoin Pizza Deal, he gave away 10,000 slices of pizza to the first 50 diners for free.
  • In addition to advertising, ASA Papa John has also declared it unfair and banned six other advertising campaigns related to cryptocurrencies. They are hosted by crypto exchanges and electronic trading platforms eToro, Coinburp, Coinbase Europe, Luno Money, Exmo Exchange, and Payward.

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